- Bulb Technologies, Geomant and Buzzeasy are launching GRAIA, a proprietary Agentic CCaaS and Agentic AI platform.
- GRAIA is backed by BOSQAR INVEST, EBRD, and MidEuropa, which provided multi-million-euro investment and strategic support, enabling the companies to consolidate their proprietary AI technologies and bring GRAIA to market as a standalone brand.
- GRAIA stands out as the only Agentic CX platform with fully owned CCaaS IP, powered by Agentic AI that empowers businesses to lead their industries by enhancing productivity, scale, and growth.
Zagreb, Croatia, May 29, 2025 - In response to rising market demand, successful technology companies operating under the BOSQAR INVEST (BOSQAR d.d. – ZSE: BSQR) group family of businesses – Bulb Technologies, Geomant and Buzzeasy – announce the launch of GRAIA, a proprietary Agentic CCaaS and Agentic AI platform.
The initiative emerges from within the BOSQAR INVEST ecosystem, with the group, the European Bank for Reconstruction and Development (EBRD), and MidEuropa providing multi-million-euro investments and strategic support to empower the three companies to consolidate their technology assets, accelerate development, and launch GRAIA as an independent brand.
The new brand was developed in close collaboration with the award-winning creative agency Bruketa&Žinić&Grey.
GRAIA leverages its own in-house IP to deliver a new standard of AI-driven customer services; one that communicates with empathy and adapts autonomously across sales, service and operations.
“By emancipating the proprietary AI portfolio developed within Bulb Technologies, Geomant and Buzzeasy and launching GRAIA, we are giving it its own identity and opportunity to pursue growth from a very solid platform, having developed its own cutting edge proprietary GenAI platform,” said Tomislav Glavaš, Member of the Management Board at BOSQAR d.d., the holding company of the BOSQAR INVEST group.
“By launching GRAIA we aren’t just joining the AI category, we are redefining it. GRAIA is not another AI product, it is a reinvention of how customer experiences are delivered. We are moving beyond simple automation. With our Agentic CCaaS platform & Agentic AI, enterprises can deploy intelligent agents that act, learn, and evolve, turning everyday customer interactions into efficient and adaptive experiences. This is what happens when deep CX expertise meets next generation GenAI, a scalable, personalized solution designed to fit every business and grow with it,” said Marko Martinović, CEO of the GRAIA initiative.
The name GRAIA is inspired by the Croatian word “graja” (meaning “hubbub”), representing a multitude of voices united as one. This reflects the platform’s foundation: not just built by technology, but by the accumulated experience of thousands of users, agents, and experts.
In addition to intelligent automation, GRAIA provides tools to measure revenue growth, offering business leaders new clarity on how customer empathy drives performance. In a market full of generic AI products, it sets a bold new standard: AI that responds with empathy.
The companies behind GRAIA currently employ around 250 professionals across Hungary, Croatia, Romania, the United States, the United Kingdom, Serbia, and Germany, with commercial deployments already in progress across multiple industries.
More information about the GRAIA brand can be found at the following link: https://www.graia.ai/.