- The new “Breakfast First” platform will provide approximately 3,000 breakfasts through around 100 initiatives across Croatia this year.
- The platform consolidates Mlinar’s donations and sponsorship activities while strengthening the company’s ties with local communities, associations, and sports clubs.
- Mlinar Group generated EUR 197.2 million in revenue from sales in 2025, representing 12% year-on-year growth.
- Adjusted EBITDA increased by 27% to EUR 38.4 million.
Zagreb, June 24, 2026 - Mlinar Group, part of the Croatian investment group BOSQAR INVEST (BOSQAR d.d. - ZSE: BSQR), today unveiled its new social responsibility platform, “Breakfast First”, through which it plans to donate approximately 3,000 breakfasts during nearly 100 community initiatives across Croatia this year.
The “Breakfast First” website is available at the following link.
The platform brings together Mlinar’s existing donation and sponsorship activities and represents a long-term initiative by Mlinar and BOSQAR INVEST aimed at supporting local communities, sports clubs, associations, and organizations throughout the country.
Built around the idea that breakfast is often the first and most important meal of the day, the platform seeks to provide meaningful support to the communities in which Mlinar operates while further strengthening the connection between the company’s business activities and the needs of local people and communities.
The platform was presented during an event at which Mlinar also shared its latest business results and outlined its future development plans.
Presenting the results, Mladen Veber, President of the Management Board of Mlinar Group, emphasized that the company’s growth is the result of continuous investment in production, retail operations, logistics, product quality, and the development of new store formats.
“Today, Mlinar is a strong, vertically integrated business that combines manufacturing, distribution, retail, and B2B operations. Our strength lies in our ability to meet the needs of modern consumers while maintaining a strong focus on product quality, freshness, and accessibility. The results we have achieved confirm the resilience of our business model and provide a solid foundation for continued growth,” said Veber.
In 2025, Mlinar Group generated EUR 197.2 million in revenue from sales, up 12% compared with the previous year, while adjusted EBITDA increased by 27% to EUR 38.4 million. Compared with 2021, the Group’s revenue has nearly doubled, rising by 91%, while adjusted EBITDA has increased by 130% over the same period.
Today, the Group employs approximately 2,600 people, serves 36.9 million customers annually, and operates across Croatia, Slovenia, Serbia, and Bosnia and Herzegovina through a network of 329 company-owned stores and 14 franchise locations.
A key component of Mlinar’s business model is its proprietary logistics network. The company operates 208 delivery vehicles that supply around 7,000 delivery points every day and distribute approximately 120 tons of products daily.
Earlier this year, the European Bank for Reconstruction and Development (EBRD) joined Mlinar’s shareholder structure as part of an investment of up to EUR 80 million, alongside BOSQAR INVEST and MidEuropa.
Vanja Vlak, Chief Financial Officer of BOSQAR INVEST, highlighted Mlinar’s strategic importance within the Group’s Food vertical.
“Mlinar is a company with a highly recognizable brand, strong operational infrastructure, and a large customer base. It demonstrates how tradition, industrial excellence, and modern organization can be combined into a business that creates value for customers, employees, partners, and the wider community,” said Vlak.
Today, Mlinar Group combines a strong manufacturing base, an extensive retail network, advanced logistics capabilities, and a rapidly growing B2B segment. Through the launch of the Breakfast First platform, the company further reinforces its commitment to ensuring that business growth goes hand in hand with a responsible and meaningful contribution to the communities it serves.
