- The Red Dot Award, the world’s most sought-after mark of design quality, has been awarded for 67 years.
- BOSQAR INVEST and the creative agency Bruketa&Žinić&Grey have won a Red Dot Award in the Brand Design & Identity/Logo category for the rebranding project unveiled to the public last year.
- This award, regarded as the leading international seal of excellence in design, is decided by a jury of 43 experts from over 20 countries.
Zagreb, Croatia, September 12, 2025 - In 2024, while remaining proud of our long-standing tradition as Meritus ulaganja - one of the fastest-growing companies in the region and the holding company of Mplus Group - we recognized the need to refresh our brand and align it with our growth ambitions.
For this step, we partnered with Bruketa&Žinić&Grey, whose creative expertise helped us shape a new, dynamic brand: BOSQAR INVEST (BOSQAR d.d. for the holding and BOSQAR IN./BOSQAR INVEST for the wider group).
Today, we're proud to announce that the rebranding has won the Red Dot Award in Brand Design & Identity/Logo, earning one of the leading global marks of design quality. The Red Dot Award has been awarded for 67 years, and is decided by a jury of 43 experts from over 20 countries.
Rebranding Rooted in Strength and Growth
As the Bruketa&Žinić&Grey agency noted on its website:
“BOSQAR IN. is an authentic brand infused with knowledge, energy, and experience, long since outgrowing local and even regional boundaries. Its bullish character will carry it much further still. The rebranding process began with a thorough analysis of the company’s image at the time, as well as market conditions and competitors.
“Through a series of workshops and interviews with key people inside the company, the agency was able to reach the very core of the business – crucial for understanding the values, vision, and ambitions of both the company and the group.
“The analysis revealed the brand’s key attributes: expertise, reliability, energy, and commitment to growth. These formed the foundation for brand development. The rebranding came to life through the new name, BOSQAR IN.
“The name embodies strength and stability, blending references to the Latin boscus (forest, growth) and the boškarin (a powerful, indigenous bull from the Istria region). The visual identity follows the same concept: elegant typography, gold as a symbol of wealth and wisdom, and a refined illustration of stylized boškarin horns.”
Redefining How the Group Presents Itself
The new BOSQAR IN. represents the group’s evolution – reflecting the strength, expertise, and dedication to creating lasting value for clients and partners.
This transformation is more than a name change; it is a complete redefinition of how the group presents itself to the world.
“As I’ve said before, this rebranding is exactly what we needed as a company, in the exact market where we want to be, and with the exact people we want to engage. I’m glad this has been recognized with such an award,” said Stjepan Orešković, founder of BOSQAR d.d.
"Great brands are not created in the laboratories of branding agencies, but in the minds of visionaries who have the ability to realize their visions. Our job is to listen, ask questions, systematize and present these ideas in the best possible way. Within roughly 100 days, a brand strategy was created - the basis for all communication activities, including naming and visual identity - in a co-creation process involving all the company's key people. BOSQAR INVEST has its roots in the Latin word boscus – tree, which is an excellent metaphor for a company with strong roots, focused on growth and development, but also in the boškarin, an indigenous bull, which reflects ambition and optimism through the association with Wall Street bulls. This timeless visual identity communicates the ambition of this company to last, with a small contemporary intervention, the original ligature between Q and A that evokes the company's bullish character. BOSQAR INVEST is an original brand equipped with knowledge, energy, and experience. It has long since outgrown its initial local or even regional frameworks. Its character will drive its further success. We are proud that Red Dot has officially recognized this," Davor Bruketa, Creative Director and co-owner of Bruketa&Žinić&Grey, said.
READ MORE: Meritus ulaganja Changes Name, Announces New BOSQAR INVEST Brand